Customers typically will only part with their money if they need to or want to and your business should choose to target that niche market where the customer WANTS to, or is motivated to pay you for your product or service. Leave the "NEED" market to the Big Boys who have lots of time and money to invest in very slim markets and invest your business's efforts in a more lucrative niche where motivated customers WILL pay your prices because they perceive the VALUE of your product or service.

For example, people can go sit on the Red and Yellow benches and drink coffee for $0.68 or go to that other starry place where coffee costs $2.00. Why would anyone pay more for the same product? Because they perceive a VALUE in doing so! Yes, the Red and Yellow bench place has cheaper coffee, BUT also has Red and Yellow benches and likely a bunch of noisy, screaming kids, while the other has sofas and nice artwork and music to make the experience more enjoyable. Some people VALUE that more comfortable cup of coffee and even see it as a prestigious thing to have that label on the cup they are carrying around - they are the motivated customers who will pay more.

If you understand what motivates your customers, what it is they really, really want, and what your Value Propositions really are, then you are well on your way to being able to charge more and expect your customers to willingly pay more.

Contact us for further assistance in finding and developing your niche market and branded pricing!