Once you have done all of the development, research, calculations, and so forth, how do you know if you have the right pricing for your product or service?

Remember the following:

"Your customers will never pay you more for your product or service than YOU BELIEVE it is worth!!"

You need to develop and then use your Value Propositions (your answers to the questions Who Cares about my Product and Why?) to convince your Customers AND YOURSELF that your product or service is worth more than other alternatives.

If you don't believe your product is worth the price you are asking, you better believe that your customers will "know" it, too!