1. Make sure you can describe very clearly what you want your business to accomplish. The best way to do that is to write down some SMART objectives for your business.
2. Make sure you can describe what motivates your customers to buy your product or service. What you really need to know is "Who Cares about your Product or Service?" and "Why?"
3. Find something (product or service) your customers really, really want, and are Motivated to pay for AND that you really, really want to provide or do.
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4. Make sure you understand and use the correct Value Proposition (Pricing) strategies. Above all, remember that you are in business to make a profit so you must charge enough money to cover your costs and still have some profit left over.
5. You must know and understand your business and product or service well enough to believe that it is worth the amount you need or want to charge.
"Your customers will NEVER pay you more for your Product or Service than YOU BELIEVE it is worth"