The Lean Canvas was developed by Ash Maurya who modified Alexander Osterwalder's business model canvas, which was intended for larger, more complex businesses seeking venture capital. We have added several "drill down" concepts to the Lean Canvas.

We like to describe the Lean Canvas as the "Swiss Army Knife (or MAGIC) Tool for Planning, Promoting and Growing your Business."

Whether you are struggling with a business plan, trying to improve your marketing and promotional efforts or diversifying your revenue streams, the Lean Canvas can magically make your efforts more successful.

The reason Lean Canvas is so useful is because it helps businesses avoid the typical business plan problem of too many Starts and re-starts as the plan encounters difficulties.

That's because Business Plan Templates tend to be LINEAR, but in reality Business Ideas tend to be ITERATIVE.